Aiishh!!! Supermarkets are hard to Market in Tanzania | African Business | Brand Genesis Africa

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Supermarkets are hard to market in Tanzania , unless the client is willing to loose a lot of money without immediate return on investment . The reason why supermarkets are hard to market , is similar to the same reason as to why they die in Tanzania
The main reason is market behaviour , in psychology we are told its harder to change someone’s mind and it’s easier to just sell them what they already believe in . Tanzanians for the majority have grown in poverty . The rich Tanzanians are self-made . These self made middle class on paper will make a great customer base for supermarkets but in reality they don’t because these middle classmen are used to eating in shanty restaurants . The are used to buying from shops that are made of wood and on the blink of collapse.
They are used to buying fish from markets that smell like hell , they are used to it and not disgusted by it . This means even though your supermarket is cleaner and safer . It is not reason enough for them to abandon the almost collapsing shop next door .

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