CONNECTED CULTURE IN A POWER CONFLUENCE | Obi Asika | TEDxUgwunobamkpaRd

Obi Asika, is a leading advocate for Nigerian and African soft power. He is widely acknowledged as one of the drivers of the Nigerian music and entertainment industry revolution and has been an executive producer of major Franchises, platforms and events including Big Brother, The Apprentice Africa, FIFA U20 World Cup 1999, Social Media Week Lagos and many others, in his presentation he explored how connected culture has made Onitsha a super highway and a gateway to the east. He further explained how this concept can be deployed to unlock some of the inherent value that resides in the evolving metropolis that is modern day Onitsha and how this can be extrapolated far beyond Onitsha itself. Obi Asika is a leading advocate for Nigerian and African Soft power. He is the founder of an innovation & creative hub in Onitsha.

Obi Asika attended Eton College, the University of Warwick. He is the Co-Convener of the AfricaSoftPower Project, which focuses on unlocking value in those spaces.

He has pioneered several media projects like Big Brother Nigeria, The Apprentice Africa, Dragons Den Nigeria, etc. He also co-founded Social Media Week Lagos, one of the most significant new media and technology conferences in Africa.

Obi Asika is known as one of the key people that unlocked the Nigerian music and entertainment industry with his record label and production company, Storm records and Storm 360 and the production of the major reality formats and live events. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx