From the blogs to the boardroom | Hayden Manuel Puma South Africa’s Sports Style Marketing Manager

Easy-going, genuine and quick-witted, sneakerhead Hayden Manuel is living out his dreams and breaking the norm of the cliched “Cape Town creative”. Through hustling, tenacity and his creative flair, he went from blogging to Nike’s non-athlete ambassador to Puma South Africa’s Sports Style Marketing Manager. Hear what he has to say about creative thinking, collaboration and the importance of empathy and authenticity in business and life.