HYPEBEAST's South Africa
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Umswenko” when translated from South Africa’s ever-evolving slang derives from the Zulu language, means “swag,” something you’ll find run rampant across the output of the country’s new breed of creatives. Whether its the syncopated beats sprouting from one of the raw emerging dance genres hailing from the townships, or the brightly-lit mismatched outfits put together by spoken word rappers and stylists, there’s no shortage of vibrant swagger coming from South Africa.
Highlighting the unique personalities and platforms that make up the creative scene’s backbone, here we kick start Mzansi Style Guide, a three-part series which takes us to Cape Town and South Africa’s “City of Gold” Johannesburg, Inland of the “The Mother City.” Stay tuned as we drop by Shelflife, Lost Property, Area 3, Dip Street, Baseline, and more to learn about how these retailers and corner stores make up the dynamic landscape of South Africa’s street culture. Enjoy the trailer above.
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