Meet The Brain Behind The Pioneer Nail Care Brand In Nigeria's Capital City | Ameera Abraham

In today's episode of How They Did It with TriciaBiz, Ameera Abraham (founder of the popular nail care brand, The Nail Bar) tells us how she's been able to overcome some of the challenges that come with being an entrepreneur in Nigeria.

Ameera shares some very valuable advice about managing a nail salon in Nigeria; and in general, how to be a successful entrepreneur. She started her store at a very young age, and yet learned to gain the respect of her employees, making hers one of the Nigerian entrepreneur success stories that just had to be shared!

Doing business in Africa in 2023 certainly has its challenges. Stick around, and you're sure to find the entrepreneurship development that you've been searching for.

Enjoy and share!


CHAPTERS

00:00 - Intro
01:46 - Ameera's childhood
04:36 - Why she decided to venture into nail care
06:31 - How she started her business
07:18 - Being a business owner in Nigeria
08:48 - How to manage employees as a young business owner
11:17 - Understanding your audience
14:00 - How to reduce your turnover rate | How to increase staff retention
14:45 - Building a personal brand
16:28 - Why Ameera hasn't expanded her business to different locations
19:34 - Changing the growth strategy of your brand
21:50 - How to manage your business effectively
24:29 - How to reduce theft as a business owner
25:48 - Managing appointments as a business owner
28:06 - How to price products in an unstable economy
30:23 - How many pedicures her team has done in 11 years
30:46 - How she kept the business afloat during COVID
32:14 - How to ensure that customers come back
33:06 - Advice for business owners


ABOUT THE SHOW🎬

"HOW THEY DID IT" a show that tells the authentic story of African businesses whilst drawing lessons for upcoming entrepreneurs.

The Challenge:
There is a growing demand to tell our stories. Most of the stories told online are of foreign businesses, and where you find an African story, it is most likely a surface-level interview that aims mostly to motivate and not necessarily teach.

This is the unique value of this show:
In addition to it being designed to educate, motivate, and inspire, which is truthfully a key factor in boosting self-confidence, we will be emphasizing key lessons from the video interviews.

#howtheydiditwithtriciabiz


ABOUT TRICIABIZ ⭐

Tricia Olufemi-Olumide (a.k.a. TriciaBiz) is commonly described as The Business Fixer. She is an entrepreneur, author, and business growth expert with over 12 years of experience working across a wide portfolio of clients in Nigeria, offering services ranging from business growth consulting, marketing penetration strategies, and other core marketing across several sectors.

She is the founder of Business Lab Academy Africa, a fast-growing digital learning platform for African entrepreneurs, and has successfully trained over 200,000 entrepreneurs in 10 cities across Africa.

TriciaBiz is a multiple-award winner and has been invited to speak at various seminars, workshops, and conferences globally.


ABOUT THE GUEST 👤

Ameera Abraham is the CEO & Spa Director of The Nail Bar, a luxury nail spa and wellness centre; and the founder of Nigeria’s premier professional nail care brand, Amali Cosmetics.
Beauty expert and seasoned entrepreneur, Ameera launched her first book, “The Full Set” in celebration of The Nail Bar at 10 years. The Nail Bar Abuja is the brainchild of Ameera; a premier nail spa and wellness center that delivers luxury nail and spa treatments.

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