Mr Eazi - The Music Business in Africa - Panel Highlight

Mr Eazi, Recording Artist | Founder, emPawa Africa talks during the 2020 African Business Conference.

Over the past few years, we’ve seen significant demand for music originating from the African continent and its diaspora. Award-winning artists such as Burna Boy, Wizkid, Davido, Tiwa Savage, and Mr Eazi have managed to navigate multiple markets. A global marketplace has emerged out of the world of afrobeats.

Has the economic attractiveness of African music grown in parallel to the increase in quality and demand? How are African artists being valued in the industry? Which income sources (streaming royalties, album/single sales, concerts/tours, endorsements, etc.) are driving revenues, and which are underperforming? For investors looking to understand the industry, who are the key stakeholders/players integral to the integration of African talent into the global market? What frameworks or blueprints exist to allow the integration of African music into the mainstream marketplace? Are there faults in that framework? Is there a need to adjust the Afrobeat sound to fit the global market?

Lastly, what roles can key stakeholders (regulators, artists, producers, distributors and consumers) both locally and in sustaining this growth and structuring the industry of African Music for longevity?"

Filmmaker: Josue Mpia
Contact: smithlufoko@rocketmail.com