Nwa ka ibe ya - Guinness Nigeria | Igbo Highlife
Nwa Ka Ibeya tells of the ambition, opportunity and undeniable spirit of Eastern Nigeria - replicated across the nation, Nwa ka ibeya is raw talent, visceral energy and unmatched confidence, Nwa ka ibeya inspires us all to believe in the power of “possibility”.
Adenike Adebola, Marketing & Innovation Director, Guinness Nigeria, explains: “The story is a medley of real life, fond memories and bold ambitions. We want the world to see through the lens of the camera the beauty of the East. We want the world to understand why we find this association with Prince so compelling.
“Prince’s self-belief, his passion and his unapologetic connection to his rich and powerful heritage embody the character of Guinness.
“Prince expresses himself with confidence, lives his truth with boldness and inspires the next generation of leaders for his intellect, clarity and audacity. This association for us is as perfect an embodiment of the Guinness character as it gets.”
Going through the comment section of Prince’s announcement on social media - both on Twitter and Instagram, it is apparent that a large number of young Nigerians feel elated about the ad direction, and most importantly, the young Prince’s achievement.
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