Patagonia: The Paradox of an Eco-Conscious Company

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With Patagonia as a guide, I look at the paradox of embracing an eco-conscious and sustainable message as a for-profit company.

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NOTE: I am in no way affiliated with Patagonia. This is not an ad.

Sources:

1. Patagonia's Worn Wear site: http://www.patagonia.com/worn-wear.html

2. On the Myth of Green Consumerism: https://groundswell.org/the-bo....ttom-line-patagonia-

3. On Patagonia's "Don't Buy this Jacket" Ad: https://www.cspace.com/blog/pa....tagonia-dont-buy-thi

4. The Paradox of the Outdoor Garment Industry: https://gupea.ub.gu.se/bitstre....am/2077/39851/1/gupe

Music: Lake Eerie by Silent Partner

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