Ram Sugulla, Spice VAS Africa, explains Nigeria's mobile music market

Ram Sugulla, regional manager for mobile content provider Spice VAS Africa, explains the significant size and scope of Nigeria's content market. He talks about: the $20 million a month ringtone market; Spice's music on demand service; the range of artists available, including from labels such as EMI, Universal, Indian label Saregema, and exclusive deals with Nigerian artists such as 2face, 9ice and Nusa, In Ghana, for example, they offer artists such as Kwabena Kwabena and Florence; the changing split between basic and smartphones; and how apps are the next big growth area.
Key quote: 'We're expecting the 30pc who use our content on smartphones will rise to 50pc by 2015'