SHIFT Strategic Event Solutions by ITA Group - Unravel Travel TV

ITA Group, the worldwide leader in employee and channel events and engagement, introduces the release of SHIFT: Strategic Event Solutions. With expert engagement strategy, flawless logistics, incredible onsite production and insightful data analytics, SHIFT sets a new benchmark for event success. Global conferences, sales kickoffs, product launches, press events, expos—SHIFT creates incredible events from start to finish to achieve your end goal. SHIFT offers clients a one-stop event management shop. From initial assessment to post-event engagement—and everything in between—it ties together event awareness, experience and ongoing engagement into one concise package designed to deliver maximum results. More than just motivation, SHIFT takes participation to another level by creating a brand-immersive experience that turns passive participants into brand advocates.

"Having an immersive event is no accident," said Jill Anonson, Event Solution Manager at ITA Group. "SHIFT builds an exclusive community with intentional content and creative experiences to fuel excitement for your event. Attendees will be talking about it during and even weeks after they head home."

Because client events need to achieve specific objectives, every SHIFT event has strategy at its core. It measures key event data—including brand loyalty, behavior changes, brand awareness and sales—to indicate success and return on investment for events, all with minimized complexity.

"SHIFT sets the stage for event success from beginning to end," said Anonson. "And with 50-plus years of event experience behind the scenes, ITA Group manages and executes every event to deliver incredible results."

To learn more about how SHIFT can elevate audience engagement, grow brand loyalty, increase sales and boost market exposure, visit http://www.itagroup.com/SHIFT

SHIFT Quick Facts
- It facilitates brand immersion and nurtures loyalty.
- It serves as a one-stop shop for all things events, from sponsorships to onsite experiences.
- It tracks, measures and analyzes the facts and figures most integral to event success.
- It improves brand engagement.

ITA Group creates and manages incentives, events and recognition programs that align and motivate your people. Headquartered in West Des Moines, Iowa, ITA Group has operations in every region of the United States.

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