SMME growth in South Africa’s travel and tourism

Judi Nwokedi, COO Tourvest, focused on the experience economy at the Jurni Kick Off Event on 04 December.
“We are in the business of experiences. At the moment, globally, everything is about the experience economy.”

“In a digital world where information and advice are easier to come by, people are increasingly looking to experts, with the requisite knowledge and experience. And this is what Jurni brings. Another dimension, another source, another place to go, in terms of seeking out the final choice of where you are going to go,” Nwokedi added.