The Power of Digital: How Social Media & Streaming put African Music on the Map

The exponential growth of digital penetration across the continent has allowed Africa artists to increase their presence on streaming services and social media, thus allowing African music to reach new audiences globally, especially in genres like afropop, afrobeats and bongo flava. This insightful panel will share concrete advice on how to utilize digital and social media at best as an artist to grow your career regionally and beyond.