TOP 5 MOST PROFITABLE BUSINESS IDEAS IN THE GAMBIA (2021), BUSINESS IN THE GAMBIA

1. Entertainment – Fast growing sector in the Gambia
In recent times the Gambia is getting increasingly popular as a location for shooting films by producers of the sub-region, especially Nigerians and Ghanaians. However, most of the movies shot in the country are realized by non-Gambian producers, directors, and already popular actors/actresses from Nigeria to leverage the films in the international market.

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Young Gambian entrepreneurs and investors should make use of these investment opportunities through learning and join the value chain of the entertainment business. You will be surprised that some Gambians are doing well in this sector. Let me share a few stories of the movies personalities that relate to the Gambia.
2. Agriculture should be our Business
Agribusiness employs about 75% of the Gambia labour force, but it still accounts for less than 20% of Gambia GDP (2013). This makes agriculture as another major investment opportunity in the Gambia. Starting from rice, grains, milk and all sorts of raw and semi-processed agro products are still imported into the country. Entrepreneurs who can produce food products locally could reap huge rewards of agriculture investment opportunities in the country.
With farm inputs, production, value adding, distribution and trading there are various agribusiness opportunities for any potential investor.
Currently, over 80% of milk and milk products are imported into the Gambia, and in 2015 about 18% of import into Gambia was sugar and rice. In a few years to come, I expect passionate Gambian entrepreneurs to make some fortune in this industry.
3. Retail and Consumer market
With over 50% of the Gambia population between the ages of 15-55, Gambia’s youthful market is yet another opportunity to serve the retail market. Most retail shops specialize in groceries, household and electrical appliances with no proper parking space for customers. Apart from the support of Julabaa store, most of the retail stores in the Gambia has no website to sell their stocks online.
Gambians will definitely turn to any mall or shopping centre that can provide grocery shops, pharmacy, restaurant, playground and even the cinema latest movies. One shop for all our needs.
Mall of Gambia and Kairaba Shopping Centre are a few of the biggest shops in town, but there’s still a lot of room in Gambia’s retail market. You will probably understand me when you visit Shoprite in Lagos or Accra Mall in Ghana.
4. Smiling Coast of Africa – Fashion & Beauty
Gambia fashion industry continues to grow, this might be because our tradition is still heavily embraced by both the Gambians in the diaspora, tourist and the locals and the designers are also continuously in tune with the market.
With the annual events like Fashion Weekend Gambia and now On Gambia, there is a strong sign that the Gambia is making a beautiful mark in the growth of African fashion. The highly young population of the country provides a ready market for trendy growth in this industry.
If you check the trend, both locally made and imported designer labels have become hot-selling products among Gambia’s expanding Greater Banjul area.
5. Energy Sector investment opportunities