TRAVEL AS A FORCE FOR GOOD I #bebuzzexpo
BUZZ Expo Keynote Speaker Live Event
TRAVEL AS A FORCE FOR GOOD
presented by Fiona Jeffery, Founder & Chairman @Just a Drop
and Alice Mellar, Partnerships & Events Manager @Just a Drop
Date: 03 Jul 2020
Event Description
How travel businesses through effective partnerships can add value, transform lives, and improve the environment in a post-covid 19 world.
BUZZ LIVE Expo Keynote Speakers -
Fiona Jeffery, Founder and Chairman @Just a Drop
Born in Scotland and a graduate of Edinburgh University, Fiona Jeffery has had a long and accomplished career working in the travel industry, responsible for World Travel Market (WTM) from 1986-2013 both as Managing Director and ultimately as Chairman.
She created and launched a responsible tourism drive across the industry globally, World Responsible Tourism Day in association with the UNWTO, which is now the largest responsible tourism gathering across the world. And launched the very first Ministerial Summit bringing the public and private sectors together to debate, discuss and shape the industry.
Fiona, as a member of the UNWTO World Committee for Tourism Ethics successfully got agreement at the UN General Assembly to convert the UNWTO Global Code of Ethics into a legally binding Convention. A former Chair of WTTC’s Tourism for Tomorrow Programme and current Chair of Africa Travel & Tourism Association she also sits on the Advisory Board for School of Hospitality and Tourism at Surrey University and is a Senior Partner for Finn Partners Global Sustainable Tourism PR Practice.
In 2012, Fiona was awarded an OBE by Her Majesty the Queen for services to travel and tourism, and in 2013 received the TTG Contribution to Industry Award and the World Tourism Award for her philanthropic vision in creating Just a Drop. She was recognized in the Directory of Social Change Influencer Awards in 2015 and is to be inducted into the Travel and Hospitality Industry Hall of Fame in 2020.
Alice Mellar, Partnerships and Events Manager @Just a Drop
Alice is an ambitious, enthusiastic and dedicated account, people and events manager. She is passionate about creating meaningful relationships with a range of partners and stakeholders and have experience of working across several large national and global partnerships.
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