Travel Perspective - Building and maintaining a social media community @ #WTM14 | Tues 4 Nov

This event took place on Tuesday 4 Nov at #WTM14, ExCeL London.

The session looked at what tourism and travel brands who have yet to establish themselves on social media should consider and do when setting up a presence. It looks at which networks are key, what you need to do before starting and content strategies. We then turn to how to build and maintain that presence, through in-house or external teams. The session looked at the tools you need, budgets and the best ongoing strategies for engagement, brand building and driving sales.