Creation of demand for Malawi | Will Jameson | TEDxLilongwe

Will lived in Malawi as a gap year student before setting up the award winning Chibuku Shake Shake nightclub in Liverpool. Following Chibuku's success, he went on to create the Lake of Stars Festival.

Will lived in Malawi as a gap year student before setting up the award winning Chibuku Shake Shake nightclub in Liverpool. Following Chibuku's success, he went on to create the Lake of Stars Festival, using the event to promote Malawian tourism and culture. Lake of Stars has since organized gigs in UK, a road-trip from Johannesburg, South Africa to Lake Malawi and has started more festivals in Malawi such as the Children's Future Festival and Lilongwe Short Film Festival.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx