Designing *with* the base of the pyramid
Technically trained people often overestimate their capacity to solve problems in developing regions, and underestimate the resources at hand. In this webinar, Saul Garlick, a social entrepreneur and CEO of ThinkImpact, will take you on a journey to unleash local potential and sustainable solution development. Learning about the target population's preferences, skills and resources first increases the chance for long-term success. However, this process shouldn't be viewed as a research assignment to inform what the designer, often the outsider, will ultimately create, but a need to engage directly with the local population to develop ideas. Solutions that work come from the local environment, utilize local resources, and flourish locally. In this presentation Saul will provide specific cases and tools that will help you change the world.
